Find Opportunities to Improve Your Google Ads Campaigns
5 Google Ads Issues to Review in Your Free Audit
Although Google Ads represents an enormous new marketing opportunity, there are several pitfalls and frequent mistakes that nearly always occur when the service gets used. These can severely limit the success that Google Ads brings you – don’t despair, though. We’ll go over some of the most common of these mistakes in Google Ads campaign management, and you can fill out a form to determine whether or not your Google Ads campaign is optimized for your business. If it’s not, LocalClicks Pro can help.
Mistake 1 – Incorrect Keyword Grouping
For a given ad campaign, you will have the opportunity to develop multiple ad groups. This allows you to partition your campaign into multiple sets so that only related keywords are being grouped together and unrelated keywords aren’t all showing the same ad. Not grouping keywords, or grouping them poorly, is one of the most common Google Ads mistakes.
Mistake 2 – Neglecting Negative Keywords
Negative keywords are keywords that you can exclude from your campaign entirely so that these terms never result in your ad being shown. Using these correctly can be tricky, but when done right, they will save you money and time.
Mistake 3 – Not Testing Ads Against Business Goals
Clicks alone do not show whether a campaign is generating useful inquiries or sales. Review ad messaging and landing pages alongside conversion data to identify opportunities to improve lead quality and cost per conversion.
Mistake 4 – Misunderstanding Your Competition
Not knowing what ads your competitors are running leaves you completely in the dark. Knowing your competition means knowing what your customers are clicking on, and that means improving your ads to generate the best results for your company or business.
Mistake 5 – Incorrect Location Targeting
Location settings should reflect the areas your business serves. Reviewing geographic performance and excluded locations can help identify ad spend reaching people outside your intended service area.
These are just a few of the more common mistakes often made in a new Google Ads campaign. Fill out the LocalClicks Pro form to determine which of these – and others – your campaign might be suffering from. It won’t take long, and it could make the difference between a failed ad campaign and a successful one.
Receive your FREE Google Ads audit.
We are yet to see a digital presence that could not be improved. Complete the form and receive your digital presence audit. Every audit is individually produced.
