- NADA 2025
- February 3–6
- Las Vegas
Your Service Department Should Be Carrying the Store
If It Isn't, You're Leaving Profitable Revenue Behind
Top-performing dealers push toward 100% absorption. Dealership service department growth is the primary driver of this stability; the gap between where you are and where you could be represents millions in unrealized profit.
Limited availability during NADA. Dealer-only conversations.
Why Service & Parts Matter More Than Ever
Vehicle sales are episodic. Service and parts are recurring, predictable, and margin-rich.
100%
Target Absorption We bring the right people together to challenge established thinking and drive transform in 2020
60%
Industry Average Most dealers operate in the low-to-mid 60% range—leaving millions on the table
Higher ROI
Service vs. Sales Parts and service generate larger, more stable returns than vehicle sales marketing
Year-Round
Demand Unlike vehicle sales, service demand exists every day—predictable and margin-rich
The Reality
What's Holding Service Departments Back
Most service departments don't struggle because of technicians or advisors. They struggle due to systemic issues that compound over time, dragging down fixed ops absorption and overall service department profitability. Without a clear strategy for dealer service marketing and a focus on parts and service ROI, most stores find it impossible to achieve sustainable fixed operations growth.
- Lost owners customers who never came back
- Weak retention after year three
- Underutilized customer data
- Inconsistent service demand generation
- Overreliance on warranty work
The Absorption Reality Most Dealers Face
The gap represents millions of dollars in unrealized profit waiting to be captured.
The Solution
How High-Performing Dealers Fix This
Capture lost and inactive owners
Increase customer-pay repair orders
Improve RO frequency and average repair order
Drive service traffic without discounting
Turn service into a predictable profit center
Service Marketing Delivers Higher ROI Than Sales Marketing
Service marketing aligns with existing demand rather than hypothetical future purchases. That means higher conversion rates, lower cost per acquisition, increased repair order volume, stronger retention, and higher customer lifetime value.
Who This Is For
This Conversation Is Designed For
Dealer Principals
Responsible for overall profitability and long-term stability
General Managers
Overseeing operations and driving store performance
Fixed Ops Directors
Managing absorption, service revenue, and parts profitability
Why Dealers Are Having This Conversation Now
When dealers step away from daily operations, especially during industry events like NADA, they gain clarity on what's really driving profitability. Service department growth is one of the fastest paths to measurable improvement without relying on inventory or manufacturer incentives.
What Happens Next
A Short, Focused Conversation
Identify Revenue Leaks
Discover where your service revenue is escaping and understand your absorption gap
Dealer-Only Conversation
This is not a demo or sales presentation—it's a focused discussion about your specific situation
Walk Away With Clarity
Even if it doesn't make sense to go deeper, you'll leave with actionable insights
About
About LocalClicks Pro
LocalClicks Pro works with dealerships nationwide to grow service departments through data-driven digital marketing strategies focused on fixed operations, absorption, and measurable return on investment
Our approach prioritizes long-term profitability, transparency, and dealer-specific execution.
Data-driven digital marketing for fixed operations
Focus on absorption and measurable ROI
Long-term profitability and transparency
- Limited Availability During NADA
The Only Question That Matters
Is your service department carrying the store the way it should?
If you're attending NADA in Las Vegas, this is the time to have that conversation.
- NADA Convention • Las Vegas
- February 3–6, 2025